Maybe I should have named my blog Potpourri or Pastiche or simply a Savory Stew because I aim to throw a lot of different things into the pot, mostly about reading, writing and art, but many other things, too, because I’ve lived a long time and have a lot of interests. I also will include here thoughts of others I come upon who share my loves. Including those of you who care to share your thoughts and impressions.
Can An Old Dog Learn New (marketing) Tricks?
posted by Ed Farber on August 19, 2015

I’m an old advertising/marketing man who worked before there was an internet, much less social media. That’s really old! While I wrote tons of non-fiction related to my clients (public relations, magazine articles, brochures, advertising blurbs, etc. all of which I charged for and was paid) marketing my own short stories and books came after I retired. And it was, and still is, tough to do. Old dogs don’t learn new tricks quite as fast as young pups.

Even now after having numerous short stories published in literary journals and three books (a non-fiction humorous memoir, a collection of short fiction, and my latest book, a historical novel (see past blogs), I find it difficult to keep up with FB, Twitter, Pinterest, and, yes, this blog on a regular basis.

It’s not from lack of anything to say or laziness (more like procrastination.)  Mainly it’s because I’ve been busy—writing! I know, if you’re going to have a blog, you better get to it regularly. But it’s difficult when you’re in the middle of a story or, in my case, writing a prequel to my novel, Elixir of the Incas, and preparing a second collection of short stories for publication.

Since I’m a painter, too, I’m sorry to say that I’ve neglected getting back to the easel. I’m in the middle of a painting, but haven’t taken the time to complete it. I guess it’s a case of not planning my time efficiently. Some people are good at working on many things simultaneously or at least within a given time-frame.

I used to be. When I ran my ad agency, I worked on many projects for many clients and never missed a deadline, even when they were due at the same time. But my priorities are different now. No clients and no deadlines except self-imposed ones. Now days, I am an easy task-master, no penalties either.

However, I do recognize that an author (and artist) must do much of their own marketing today. It is the only way to get your creative works sold because small press publishers like mine (and even the big-game publishers) won’t do it for you anymore. But for me, very well acquainted with the old ways to market and advertise, it’s still a learning process, a new frontier. And for this old geezer it’s a real challenge.



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